Horseshoe Black Hawk Rebrand of Colorado’s Isle Casino in Progress

Written By Ken Pomponio on 04/12/2022Last Updated on May 6, 2022
Isle Casino Horseshoe Rebrand 041222

This year, one of Colorado & ’s biggest retail casinos is getting a new name.

TheIsle Casino Hotel will become Horseshoe Black Hawk.

It & is a complete rebrand for the Caesars Entertainment-owned business that debuted in December 1998 at 401 Main Street in Black Hawk.

Financial transformation is about to start.

The whole property may be affected by the rebrand, which is expected to start in earnest this spring.

Monday, June 20 is the day specified on the Isle & website. & ,

Meanwhile, a recent Caesars Entertainment news release says the transformation will begin this summer and is expected to continue into the fall. The Isle&;s 42,400-square-foot casino and 240-room hotel are expected to remain open throughout the process.

Demands for more information on the makeover from PlayinСolorado voice messages sent to the Isle went unanswered.

The Isle is rebranding in the same manner as Horseshoe Indianapolis and Saint Louis, two Caesar qualities. Las Vegas & ’s Bally & is anticipated to do the same.

In the Caesars information transfer, Norris Hamilton, senior vice president and general manager of the Isle Casino Hotel Black Hawk, was cited:

The transformation into the recognizable Horseshoe brand will only improve the experience for our guests. & , Isle Casino Hotel Black Hawk & , is the top option for gaming, dining, and nightlife. We couldn’t be more thrilled to introduce this illustrious company to , Colorado, and to keep providing unmatched and increased experiences. & rdquo,

Over the past five years, the home has undergone its fair share of adjustments.

When Eldorado Resorts paid$ 1.7 billion to buy Isle of Capri Casinos and its 14 U.S. establishments in 2017, it also bought the Isle & mdash and Black Hawk sister property Lady Luck Casino and Mdmash.

The Isle completed a$ 35 million resort renovation two years later in 2019.

In July 2020, Eldorado Resorts and Caesars Entertainment completed a massive merger with the new corporation retaining the Casears name.

Of course, the biggest transformation to the state&;s gambling will come in the pursuit of Colorado online casinos. There&;s no indication it&;s even on the radar yet, but it&;s always something to keep in mind when it comes to casinos in Colorado.

Plans include fresh signs, a game, and space upgrades.

With the Horseshoe rebrand, nearly all of the Isle & ’s property will undergo changes and upgrades, much like the 2019 renovation.

The transformation, according to the news release, may include:

  • & , A newly renovated exterior with Horseshoe decorations,
  • & , Recently renovated rooms & rdqua,
  • A reimagined casino floor, & ,

According to the Caesars news release, which is also available on the Isle & , website, the design team will incorporate a handcrafted feeling with tooled leather, dramatic colors, and the brand’s distinctive gold horseshoe iconography, & .

The Isle & poker room will be renamed the World Series of Poker Room as part of the casino’s renovations, expanding the Horseshoe & quo, a no-limit betting brand that was first introduced in 1951.

even the Isle is opening a fresh restaurant and bar. & ,

Brew Brothers, a national chain of brewpubs already present in several resort properties owned by U.S. Caesar, will join Pick and Dash Cafes, Roxy Restaurant and Bar, and Isle & . A variety of Colorado beers and an extensive andrdquo food selection will be available at the new pub.

According to the news release, the business will collaborate with Caesars Sportsbook‘s Isle & to provide an immersive, & way to play a game.

The sportsbook currently is accessed in-house via betting kiosks located throughout the casino. Or, of course, by logging directly into the Caesars Colorado Sportsbook app.

Brew Brothers’ estimated beginning date is unknown. The only timeframe mentioned in the release is” later this year ,” or”& rdquo.”

Isle Casino Hotel Black Hawk, a photograph
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Pomponio, Ken

Ken, a fourth-generation Coloradan and professional sports columnist with more than 30 years of experience covering everything from the preps to the professionals, He has lived in the Front Range his entire life and is a longstanding sports betting fan. His passion and insight are evident in his protection at PlayinСolorado. He is the son of 1960s Denver Broncos season ticket holders.

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