USA Today And Tipico Sportsbook Announce Sports Betting Deal

Written By Ian St. Clair on 07/27/2021
USA Today Tipico sports betting deal

The label Tipico Sportsbook may be familiar to you.

It & is still a name you remember even though it hasn’t yet moved to Colorado. You’ve probably noticed the Tipico account is quite active if you’re a member of # GamblingTwitter, you & .

It was revealed in October that it had made a package with Century Casinos in Central City to expand sports bets to Colorado.

Tipico is currently back in the news for a multi-year contract with Gannett. USA Today and magazines in 46 state, including six in Colorado, are published by Gannett. The Fort Collins Coloradoan and Pueblo Chieftain are the two main Gannett publications in Colorado.

In terms of legal sports betting in Colorado, this deal won&;t have much of an impact just based on the newspapers. But definitely expect heavy Colorado State University betting coverage in Fort Collins.

The most recent agreement to board and ride the casino partners with a media organization wave is the Tipico and USA Today package. If it wasn’t clear earlier, this is unquestionably the vogue in the sports gambling sector.

What this package may offer Colorado sports bettors

As part of the deal that was announced on Tuesday and referenced in the press release:

    inclusion of conflict, props, free-to-play games, and betting styles on the USA Today Network.

  • The five-year contract includes$ 90 million in Tipico advertising spending as well as performance bonuses for Gannett’s client referrals.
  • Additionally, Tipico will co-brand all NFL Wire Team websites as well as For The Win, including a relaunch of the Bets section to & and the USA Today Network’s print and digital digital odds pages.

That last bullet point is where this deal could have the biggest impact for Tipico. In terms of Denver Broncos fan sites, Broncos Wire is one of the better ones out there right now. So for a betting on the Broncos perspective, that&;s where Tipico could get a return on its investment … at least in Colorado.

Golfweek and MMA Junkie are among the sites on the USA Today investment.

Vice President of U.S. business development and strategy Stephen Krombolz of Tipico stated in the transfer:

& , Tipico Sportsbook & ’s U.S. operations will gain more credibility and trust as a result of this historic agreement with Gannett. These resources may play a significant role in our North American marketing plan, increasing public awareness of the Tipico name. As we get ready to scale quickly in the U.S. andrdquo, & hellip will ultimately provide fantastic acquisition and retention opportunities.

This drop, Tipico is scheduled to launch in Colorado.

Look for merchandise plugins to occur in August, simply in time for the NFL season to begin, if bookmakers and readers can anticipate them.

According to the release, those integrations will be powered by Tipico Sportsbook & , a company that offers betting odds on online casinos.

The fact that Tipico will get live in Colorado this fall is the other piece of information from this news. Although no time has been determined as of yet, one may anticipate that to occur prior to the beginning of the NFL period and the Broncos. Additionally, readers will seamlessly integrate into Tipico & , a sportsbook, as stated in the release.

In New Jersey, the sports gambling game is now operational.

According to the launch, Michael Reed, chairman and CEO of Gannett:

With their European operations and cutting-edge product capabilities, & , Tipico, adds incredible expertise. That will give our native users and sports fans a chance to invest even more in the sports and games they enjoy. & rdquo,

AP / Justin Edmonds picture
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Mr. Ian St. Clair

Award-winning sports journalist Ian is a student of the University of Northern Colorado. He is a local of Colorado and has more than ten years of experience in both college and professional sports. As soon as Colorado legalized sports betting in 2020, he made his way into the gaming world. As an analyst for PlayinСolorado, Ian currently oversees the websites for some of the largest playing areas in North America.

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