Smarkets Serving Up SBK Sportsbook As New CO Betting App Option

Written By Derek Helling on 06/04/2020

The number of options for Coloradans is increasing as the Colorado sports betting industry steams into its second quarter. The newest member of the group is SBK Sportsbook.

While it&;s yet another online sportsbook in CO, it&;s the first US market for parent-company Smarkets.

Information about the Colorado SBK Sportsbook

Coloradans can now download either the Android or iOS app. Thanks to a market access deal with Bronco Billy&;s Casino and Hotel in Cripple Creek, SBK Sportsbook is accepting wagers in CO.

Bettors may anticipate finding a comprehensive selection of activities that are now available for wagering. Numerous esports leagues, Asian baseball, European soccer, and Russian table tennis competitions fall under this category.

SBK Sportsbook is knowledgeable about various business types because of its expertise offering bet in the United Kingdom. As long as CO law permits it, punters can select between prospects, moneylines, bets, props and spreads as well as totals.

For the time being, portable devices are the only means of accessing the casino, punters should be aware of this. Currently, SBK does not have a site version that can be used in the US.

But that might alter in the future. Second, Smarkets intends to expand into Indiana. If it keeps expanding after that, it might buy a desktop perpendicular.

The cultural component of the SBK Sportsbook is arguably its most distinctive feature. That might distinguish Smarkets & , CO sports betting app from the rapidly expanding market.

Smarkets aimed at fostering the gaming community

HPL Digital Sport recently conducted a survey of US sports bettors. Among the findings was that over a third of bettors in the US wanted their sports betting experience to include a way to communicate with other users.

Also, more than two thirds want gambling advice. People of SBK Sportsbook you satisfy both of those desires by using the app’s cultural tools.

App consumers can communicate trash, post bets, and discuss tips using those features. This can help Coloradans jointly improve their wagering games in addition to adding a new dimension to the gaming experience.

In contrast, many of SBK & ’s rivals lack a strong social component. Smarkets & , a US development company based in Los Angeles, prioritizes social media.

For SBK to become one of the strong players in Colorado, it will take more than just a solid cultural game. This will necessitate competitive odds and promotions, as well as sizable marketing investment.

But, SBK could play a significant role in CO if it can control those factors. How many Coloradans value the social component will be determined by the level of activity it observes moving forward.

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Helling, Derek

Helling, Derek is a lead writer for PlayUSA and the manager of BetHer. He is a 2013 graduate of the University of Iowa and covers the intersections of sports with business and the law.

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