DraftKings Continues Colorado Ascension, Strikes Sports Betting Deal With Rockies
The Colorado Rockies were bound to follow suit as other prominent professional sports franchises had already entered into activities gambling agreements.
Thursday is that day.
DraftKings has reached an agreement with the Rockies to assume control as the franchise’s official sports betting and daily fantasy operator, marking a historic first for both roles.
DraftKings has announced the grand opening of its retail sportsbook at the Mardi Gras Casino in Black Hawk, coinciding with the announcement of the deal with the MLB franchise. The highly anticipated opening is set to take place on Friday.
Since early July, a temporary retail outlet for DraftKings has been established at the casino.
Colorado’s most recent sports betting collaboration between DraftKings and Rockies
DraftKings has joined a roster of various sports bookmakers in engaging with specialized companies in the Colorado sports betting market for negotiations.
The Denver Broncos have entered into agreements with:
The Colorado Avalanche, Denver Nuggets, Colorado Mammoth, and the Pepsi Center have entered into an exclusive sports betting agreement with PointsBet.
The University of Colorado has also partnered with PointsBet.
In the press release, Matt Laish, co-founder and chairman of DraftKings North America, expressed that…
Coloradans have quickly become one of our most engaged customer bases since we launched our highly acclaimed mobile sportsbook app in Colorado last May. As a result, our strengthened connections with the state through these partnerships have become even more intriguing.
specifics of the transaction
As part of the agreement, DraftKings has the potential to gain in-field branding rights and a license to utilize the Rockies marks and symbols. The collaboration between DraftKings and the Rockies will involve the creation of a contemporary information series called The Sweat, which will include personal appearances. Additionally, they have mapped out plans for live videos, podcasts, and other exciting ventures.
It is crucial to understand that despite being a sports betting and gaming deal, there will not be any betting shops or in-field gaming clubs at the stadium. Additionally, if these establishments were to exist, it seems that restaurants will not be visible at Coors Field.
Betting kiosks are exclusively permitted in the retail sportsbooks located within the gaming towns of Black Hawk, Central City, and Cripple Creek.
In the official statement, Walker Monfort, the Vice President of Business Sponsorships for the Rockies, expressed the following:
Building upon our recent partnership with DraftKings for daily fantasy sports, we are further solidifying our existing relationship. This new collaboration presents an exciting opportunity for both parties to align our company with a trailblazer in the emerging realm of legalized sports betting.
At Mardi Gras, DraftKings financial casino
On Friday, customers can look forward to the following features from the financial DraftKings Sportsbook.
- The perfect conditions for kindness and perception.
- There are over 40 televisions.
- Probabilistic-focused large cinema screens.
- several gaming shops that offer self-service options.
- A restaurant combined with a sports bar providing complete assistance.
The Colorado market’s appeal is evident from the recently released August sports betting handle.
The resurgence of key US sports is a significant contributing factor in the why.
In the near future, keep an eye out for more casinos in Colorado to launch their mobile applications and betting sites.
