State Of Colorado Continues To Prove It Wants Sports Betting On The Up-And-Up

Written By Ian St. Clair on 09/25/2020Last Updated on March 17, 2021

Editor’s Note: The opinions of the author are expressed in the following article.

No matter the company or market, individuals desire peace of mind. When a business achieves this, it successfully overcomes the considerable barrier of gaining initial respect.

Customer service often fails to acknowledge the importance of confidence.

Acquiring and gaining both & can be quite challenging, making them similar to a relationship in that aspect.

Currently, sports betting in Colorado is in a transitional phase, targeting individuals who are undecided about their stance on the matter.

Colorado sports gambling aims to dispel a persistent brand.

Despite being impressed, they find it difficult to rid themselves of the shame.

It is the type that evokes notions of illicit activities involving gamblers. Rest assured, if you fail to fulfill your obligations, they will resort to violent tactics like breaking your kneecaps.

Next, we have the 1919 Chicago White Sox, famously known for the Black Sox scandal, as well as the stigma surrounding Pete Rose. These incidents involve athletes and coaches placing bets on games and manipulating outcomes in order to profit.

Trust and peace of mind were the main focal points of the recent meeting held by the Colorado Limited Gaming Control Commission (CLGCC).

There are no betting restaurants in the gaming lounges.

At the end of the meeting, Dan Hartman dedicated some time to discussing the different advertising agreements that Colorado gaming programs have established with local businesses.

Included in these offers are on-site gambling seats at both Empower Field at Mile High Stadium and Pepsi Center.

Betfred will provide the Denver Broncos with an on-site betting lounge, while BetMGM will offer an in-stadium betting lounge.

PointsBet has secured an exclusive sports betting agreement with the Pepsi Center and its affiliated teams, namely the Colorado Avalanche, Denver Nuggets, and Colorado Mammoth. This partnership allows for designated betting areas within the Pepsi Center premises.

If a betting lounge is eventually established at Coors Field, the new sports betting agreement between the Colorado Rockies and DraftKings would also be applicable in that space.

Hartman, the director of the Colorado Division of Gaming (DOG), has clarified that betting kiosks will not be available. However, customers visiting the lounges of various sports betting companies can still place bets on their personal devices, despite these not being financial sportsbooks.

Under Colorado state laws, only the cities of Black Hawk, Central City, and Cripple Creek are authorized to have gambling establishments. However, these cities can only operate physical casinos if they have been granted certificates by the CLGCC.

Unless the Colorado Legislature changes the rule, that is how those betting lounges will operate.

Part of the PointsBet / CU deal is education.

Hartman reaffirmed his focus on the subjects of confidence and peace of mind, akin to doubling down in gambling.

During the same conversation, he also mentioned the agreement between the University of Colorado and PointBet for sports betting. Once again, he explicitly stated that there would be no betting kiosks present at Folsom Field or the CU Events Center. This statement has now proven to be foresighted, considering the recent announcement by the Pac-12 that football and basketball will resume later this year.

However, Hartman also shed light on a previously overlooked aspect of the relationship: education.

As a result of this contract, students at CU who have an interest in sports betting have the opportunity to intern at PointsBet. This is highly beneficial as the company is currently setting up its offices in the vibrant LoDo area, right at the heart of Denver.

Colorado is making significant efforts to gain public confidence.

To the general public, it may seem like a trivial issue.

According to the gaming’s director, the lack of betting shops in the Avalanche, Nuggets, and Broncos’ betting cafes (and potentially the Rockies in the future) is an unprecedented development.

Indirectly implying that the CU package will not have betting kiosks and will provide educational support to students regarding the industry only leads to a mere lackluster response.

This demonstrates the state’s firm commitment to sports betting, indirectly highlighting its sincere dedication to responsible gambling as well.

Furthermore, it underscores the significance it places on instilling confidence and providing peace of mind to potential clients, including even those individuals who frequently engage in sports wagering.

If Hartman had not made those comments, it would have given rise to doubts and skepticism about the Colorado sports gambling industry.

Those who currently dismiss it might view their lack of criticism as an indication of the state’s failure to handle it appropriately. Consequently, they would acknowledge the validity of the enduring negative reputation surrounding sports betting.

The seriousness with which the state approaches sports betting regulation can instill a sense of ease and confidence in potential customers. Additionally, it serves as a testament to the growing popularity of this emerging leisure activity.