Circa Sports Finds Its Way Into Colorado For Legal Sports Betting

Circa Sports has joined the growing list of casino brands venturing into new territories as more states legalize sports wagering.

After securing a contract with Century Casinos for market entry, the Las Vegas-based company is currently in the process of finalizing some details. However, the betting services may potentially be launched without delay.

Circa Sports plans to move live in Colorado as soon as possible.

In the Centennial State, you can find two Century Casinos establishments, situated in both Cripple Creek and Central City.

The press release lacks clarity regarding whether Circa will manage the retail sportsbooks at either or both of the casinos. Nonetheless, it does mention the presence of online wagering.

In addition, Decade offers two additional skins, indicating that Circa may exclusively be utilized for online betting. Colorado would be the pioneering region for this type of wagering, given that Circa already operates a physical establishment in Las Vegas.

It may not be possible to enter the market immediately if Circa, the only presence of the company in Colorado, operates solely online. Circa has a significant stake in that particular market.

Why Circa might need to rush before moving to Colorado

In most states, it is common for retail sportsbooks to launch before online platforms. This is because it is easier for officials to evaluate actual operations.

The sports betting law in Colorado imposes a moratorium on legal betting until May 1, with no guarantee that casinos will actually begin accepting bets on this date, despite it being the official starting point according to the law.

Before commencing operations, every passport holder must obtain approval from the Colorado Limited Gaming Control Commission. Additionally, casinos require sufficient time to prepare for these evaluations.

Online casinos generally require more time to set up, however, Circa aims to be ready by May 1. If all goes according to plan, bettors in Colorado could have a plethora of options available to them right from the start.

On Colorado & ’s first day, Circa might be a part of the crowded field.

Some other betting companies based in Colorado with online components include Betfred, DraftKings, FanDuel, and theScore Bet. These companies have already announced market access agreements for Colorado prior to Circa, suggesting that they are likely making timely preparations or possibly even ahead of schedule. It’s possible that there could be additional companies entering the market as well.

Circa needs to establish itself quickly because certain competitors possess greater brand recognition in the market. DraftKings and FanDuel are already dominant players in other states, and if they gain a competitive advantage, they will likely dominate the majority of the market in Colorado too.

Circa & , on the other hand, holds the belief that simply existing on May 1st is not the sole criterion for gaining significance in Colorado. To be considered noteworthy, the product must also possess consumer convenience, enticing odds, and special programs, while remaining economically viable.

If Century and Circa can develop an effective marketing strategy, they might be able to recognize the company in the Centennial State. While they have ample time to prepare, it seems improbable that they will be able to recreate their triumph from Las Vegas in Colorado using virtual gambling.