Betfred Sportsbook Wants To Join The Crowd Building In Colorado

Written By Derek Helling on 02/05/2020Last Updated on February 26, 2020
BetFred Sports betting casino Colorado

It shouldn’t pose any difficulty to find established sports betting companies to collaborate with in Colorado, and among them is Betfred betting.

The company, based in the United Kingdom, intends to broaden its operations to the United States and has pinpointed Colorado as one of its primary target markets for entry.

Colorado’s rise by Betfred Sportsbook

There is no doubt that Colorado is an attractive destination for casino enthusiasts, as the industry offers numerous enticing aspects.

The Centennial State offers a diverse array of regional sports and is home to esteemed individuals. Additionally, it proudly hosts two college athletic teams and has franchises in each of the four major North American professional sports leagues.

The combination of these factors is expected to generate significant enthusiasm for legal sports betting in Colorado. Moreover, the state has established an effective regulatory framework to support this endeavor.

Although Colorado’s tax rate for sportsbooks is not the lowest in the nation, it is also not the highest, standing at 10% of handle. Additionally, Colorado has managed to steer clear of common errors made by other states, such as mandating in-person registration for online sportsbook users.

DraftKings, FanDuel, and theScore Bet have already secured market access deals ahead of Betfred. Nevertheless, Betfred does not need to panic as there is still time to secure access.

Why there isn’t a need for extreme urging

For a brief period, Betfred has the advantage of being selective when choosing its game partner in Colorado. Even if a partnership is announced today, the casino will not be able to commence operations immediately.

The reason for this is that legal sportsbooks cannot start accepting bets before May 1, at the earliest. Betfred cannot delay their preparations either, as there is a significant amount of work to be completed before that day.

After reaching a marketplace entry agreement with the game, Betfred is likely to begin operating promptly. Their initial focus will be on expanding their casino and establishing a physical sportsbook.

Due to the ease of setting up retail operations, That & is expected to be ready to launch on May 1. Although online betting may not be available immediately, Colorado residents should be prepared to visit physical casinos for constitutional wagering on the first day. Online options are likely to be introduced shortly after the release of wholesale books.

Betfred is inclined to partner with a game instead of pursuing an independent path, primarily because of the convenience and rapidity of entering the state. However, Betfred does have a chance in that scenario.

Why it is less desirable to use Plan B & rdquo as a standalone operator

Operators that exclusively operate online can obtain licenses under Colorado’s sportsbook regulations, and Betfred’s online offering allows them to take advantage of this opportunity.

Working with a game in the state offers numerous advantages including covering expenses, accessing business expertise, and obtaining advertising capital.

By acting as the operating vendor for a casino and sportsbook, Betfred enables the casino to bear all the expenses related to licensing in the state. Acquiring and upkeeping a seller license is comparatively more affordable.

Moreover, the casinos possess a deep understanding of the industry that Betfred lacks, making their assistance invaluable in marketing the casino.

Gambling establishments in Colorado have a pre-existing customer base and have established significant connections across the state. Due to their association with the operator, they also possess a unique advantage to promote the sportsbook.

Due to these factors, it is expected that Betfred will soon announce a marketplace access agreement. The completion of this agreement by May 1 is uncertain, however, it is clear that the company has a keen interest in Colorado.